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Usmanu Danfodiyo University Sokoto

The Most Peaceful University in Nigeria
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Prof. Mairo Abdullahi (Mrs)

Area of specialization:MARKETING
Email:mairo.abdullhi@udusok.ed.ng
Phone:+2348033172365

List of Selected Publications

  • 1. Abdullsalam,O.D and Abdullahi, M (2009) Competition and Bank Performance in Nigeria: An Empirical Analysis of the Effect of Competition on Banks’ Profitability (1999-2004) Readings in Management Sciences, Faculty of Management Sciences Usmanu Danfodiyo University Sokoto. vol. 1, p.240-258.ISBN: 978 978 909 1713
  • 2. Abdullahi, M. (2011) Consumerism in Sokoto State: An Empirical Analysis of National Agency for Food, Drugs, Administration and Control (NAFDAC) Activities within Sokoto Metropolis. Readings in Management Studies, Faculty of Management Sciences, Usmanu Danfodiyo University Sokoto. Vol.4 p 248-257. ISBN: 978 978 909 1713
  • 3. Umar, M.S. and Abdullahi, M. (2011) An Evaluation of Marketing Strategies ofInterest-Free Banks in Nigeria. Readings inManagement Studies, Faculty of Management Sciences, Usmanu Danfodiyo University Sokoto. Vol.4 p 49-63.ISBN: 978 978 909 1713
  • 4. Abdullahi, M and Usman F.S (2014) Motivation and Job Satisfaction: In the Public Sector. Readings in Public Administration, Usmanu Danfodiyo University, Sokoto Vol 2(2014) No. 1 p 199-209. ISBN: 978-135-218-3
  • 5. Abdullahi, M and Kirfi, M. M. W (2014) The Implications of Economic Depression on Small and Medium Scale Enterprises Performance. Lapai Journal of Management and Social Sciences. IBB University,Minna Niger State Vol 5, No,1&2 p 170-184. ISSN:2315-9243
  • 6. Umar M.S and Abdullahi, M. (2014) Business Cycle Management and Student Satisfaction for Quality Improvement and Job Creation: A Study of Tertiary Institution in Sokoto Metropolis (2005-2013) Lapai International Journal of Management and Social Sciences.IBB University, Minna Niger State.ISSN:2006:6473
  • 7. Ebere, O.P and Abdullahi, M. (2014) Women and Management of University Education in Nigeria: Prospects, Challenges and Implication for Sustainable Development. EBSU Journal of Contemporary Management. Ebonyi State University. Ebonyi State Vol. 2 No 2, p. 22-28
  • 8. M.K Kamba, A.S Junaidu & M. Abdullahi (2016) A comparison of the market orientation of small and medium Nigerian service firms. Journal of Contemporary Marketing 1(1) 2016 185-201. ISSN: 2579-0609
  • 9. Abdullahi, M; Abdulkarim U. & Akaayar, C (2018) Cultural Practices and Domestic Violence against Women: A study of women in Makurdi metropolis, Benue State. Journal of Management, Research Journali, India. Vol.6 No.5 ISSN 2348-0947
  • 10. Abdullahi, M; Abdurrazak, A. & Abdulkarim, U (2018) Tele communication marketing and poverty reduction: A study of Zamfara metropolis. Journal of Marketing, Research Journali, India. Vol. 6 No.7 ISSN 2347-8217
  • 11. Abdulkarim, U. & Abdullahi, M. (2018) Introducing the Phenomenon of Insurance as a Palliative for Risk in Marketing Environment. Uniben Journal of Accounting, Faculty of Management Sciences, University of Benin, Nigeria. Vol 3(1) p. 117. ISSN: 2536-6416
  • 12. Abdullahi, M. (2020) Personnel Satisfaction and Institutional Performance: A Perspective of Academic Staff owned Tertiary Institutions for Sustainable Development in Sokoto State, Nigeria. Sokoto Journal of Management Studies Vol. 24 No. 3. ISSN 2142-1670
  • 13. Abdullahi, M. & Lawal, N. (2021) National Health Insurance Scheme (NHIS) Services and Consumer Perception: A Study of Usmanu Danfodiyo University, Sokoto (UDUS) Nigeria. The International Journal of Business & Management (IJBM). Vol. 9(5). ISSN:2321-8916 DOI: 10.24940/the IJBM/2021/v9/i5/BM2105-038 p.194-201
  • 14. Abdullahi, M. (2021) Customer Satisfaction and Automated Teller Machine (ATM) Services. The International Journal of Business & Management (IJBM). Vol. 9(5). ISSN:2321-8916 DOI: 10.24940/the IJBM/2021/v9/i5/BM2105-039 p.176-182
  • 15. Abdullah M. and Usman M.F (2021) Marketing Environment and Business Failure: A Study of Small and Medium Scale Enterprises (SMEs) in Northern Nigeria. The International Journal of Humanities and Social Sciences (IJHSS) Vol 9 i6 ISSN 2321-9203 DOI No. 24940/the ijhss /2021/v9/i6/HS2105-042 Page 11-17
  • 16. Abdullahi M. and Adam S.I.(2021) Corporate Social Responsibility and Sustainable Development in Marketing Environment: A Conceptual Review. International Journal of Innovative Research and Development. Vol 10 i6 ISSN 2278-0211 DOI No.10.249440/ijird/2021/V10/i6/Jun21001 page no. 39-44
  • 17. Abdullahi M. and Aremu S.A (2021) Work-Safety and Health Management on Employee Satisfaction: CRS insider approach: A Study of Lubcon Nigeria Limited. International Journal of Innovative Research and Development. Vol 10 i6 ISSN 2278-0211 DOI No.10.249440/ijird/2021/V10/i6/Jun21002 page no. 1-7
  • 18. Kofar Bai H.Z and Abdullahi M. (2021) Human Capital and Higher Education as a Catalyst for the development of knowledge Economy in Northern Nigeria. The International Journal of Humanities and Social Sciences (IJHSS) Vol 9 i6 ISSN 2321-9203 DOI No. 24940/the ijhss /2021/v9/i6/HS2105-041 Page 1-10